#Top tik tok songs this week full
Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersįor some, the hyper-focus on TikTok can be draining. "Our labels have been extremely leaned into the platform." "TikTok has really become a critical part of artist storytelling," Kristen Bender, SVP of digital strategy and business development at Universal Music Group, told Insider during a webinar on TikTok's impact on the music industry. The company has a global team that works with artists and record labels, negotiates licensing deals with rights holders, and builds new ways for TikTok to convert its cultural influence into recurring revenue. And some artists even set up private listening sessions with TikTok influencers in the hope that it will help new songs gain steam on the app. Marketers can also hire influencers to help a song take off, sparking a wave of user-generated posts from their fans. Songs can rise up organically on the app even if they've been outside the mainstream for decades.
TikTok is an essential promotional tool for music artists and record labels. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry.Record labels, music marketers, artists, and other creators are all flooding the app with songs.TikTok has become a go-to platform for discovering new music.